In recent years the internet has moved from being a place to find information and socialize, to being a place for business and revenue building. In fact, online marketing has become so popular and lucrative that thousands of people are working towards becoming “internet millionaires” on a daily basis. Recognizing the popularity of social networking sites, the use of social media has become more significant than ever in online marketing methods. Many businesses, both small and large, are now using social media as areas for company marketing campaigns irrespective of whether they have strategies in place.
Of course, social media marketing is very beneficial for people who are hoping to build a strong following for their business; however, there are several cons to using this online marketing technique. Many people do not examine both pros and cons before embarking on a social media campaign resulting in terrible financial losses. This article will provide information on both the positive and negative aspects of using a social media marketing strategy.
What Are The Benefits To Using Social Media Marketing?
Cost is an important factor to consider when completing any project in today’s environment. According to statistics the majority of the adult population are barely surviving and many are living on credit; therefore, it is important that a person uses the small amount of cash they do have wisely. It is well-known that beginning a business and conducting marketing campaigns requires capital; however, using social media marketing reduces the capital needed as it is far less costly than many other marketing tactics.
How is this so?
The fact of the matter is that the majority of social media platforms are free to use, particularly the most popular options. Facebook, Twitter and Pinterest are beneficial in that they do not require payment for initial advertisements. Unfortunately, if you are looking to promote more effectively and gain a larger traffic that will convert, you will need to use paid promotional advertisements on the websites. Facebook, in particular, provides targeted advertisements which are useful in reaching the most relevant individuals.
2. Building Authentic Relationships
Engagement is essential to generating exposure of the website and increasing traffic to the website. While some websites can take a long time to connect the visitor to the owner, social media platforms create instant connections between these two parties. The instant connection allows an audience to communicate directly with the company in a personal manner on an individual level.
How is this beneficial?
This is beneficial because individuals are attracted to companies that allow for a more personalized level of interaction. Using social media sites, like Twitter or Facebook, you can discuss issues directly with the client making him or her feel appreciated. This will establish a rapport and increase the chance of the person becoming a client and/or referring the service.
What Are The Disadvantages Of Using Social Media Marketing?
1. Laborious And Time Wasting
One of the most common disadvantages to using social media marketing is the time factor. Unlike email marketing, for example, where a person can send out an email to a subscription list in a single second; social media requires attention and can be time-consuming to maintain the interactive social presence.
2. Vulnerable To Security Problems
Hackers are a constant threat to all areas of the internet; however, they are particularly threatening in social media networks. The social media hacker is a diligent one and many of these people will do anything to access accounts presenting with monetary value. If you choose to use social media as a marketing platform, it is important to remember that you are open to potential security breaches and this can result into financial account threats.
3. Brands Can Be Damaged
One of the greatest disadvantages to using social media management services is the fact that any posts can be held directly against the company. The positive comments and posts will be favourable; however, any negative commentary may lead to detrimental disrepute. Unfortunately, social media platforms are public domain and any poor social content can be viewed by people across the network. It may also be worth noting that some individuals can choose to spread false rumours about your company – trolls – which may also lead to brand damage.